EstrategiaMarco
Ansoff Matrix: Four Basic Strategies for Business Growth
The Ansoff Matrix organizes growth choices into four strategies: market penetration, market development, product development and diversification.
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Marketing y crecimientoConcepto
Market Segmentation: What It Is and How It Works
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
10 oct 2026EstrategiaMarco
PESTEL Analysis: How to Examine External Business Factors
PESTEL analysis helps a business examine six groups of external factors that may affect its decisions, risks, and opportunities.
20 sept 2026Marketing y crecimientoMarco
The 4Ps of Marketing: Product, Price, Place and Promotion
The 4Ps organize four decisions behind an offer: what you sell, what customers pay, where they buy it, and how they hear about it.
15 sept 2026EstrategiaHerramienta
TAM, SAM and SOM: A Simple Guide to Market Size
TAM, SAM and SOM turn a broad market claim into three clearer estimates: total demand, the market you can serve, and the share you can realistically capture.
14 sept 2026EstrategiaMarco
BCG Matrix: Stars, Cash Cows, Question Marks and Dogs
The BCG Matrix helps a company compare products or business units using market growth and relative market share. This beginner guide explains the two axes, four quadrants, calculation and limitations.
8 sept 2026Marketing y crecimientoConcepto
Ideal Customer Profile (ICP): What It Is and How to Create One
An Ideal Customer Profile describes the organizations most likely to gain value from an offer and be commercially sustainable to serve.
6 sept 2026Marketing y crecimientoConcepto
Brand Positioning: What It Is and How to Define It
Brand positioning defines how a brand should be understood by a specific audience relative to relevant alternatives.
6 sept 2026EstrategiaMarco
VRIO Framework: How to Evaluate Strategic Resources
A beginner-friendly guide to using VRIO to evaluate resources and capabilities and understand their potential competitive impact.
5 sept 2026