СтратегияФреймворк
Ansoff Matrix: Four Basic Strategies for Business Growth
The Ansoff Matrix organizes growth choices into four strategies: market penetration, market development, product development and diversification.
13 окт. 2026 г.Статьи доступны на английском. Выбор языка меняет навигацию, а не содержание статей.
Статьи
Все статьи
Все опубликованные нами фреймворки, инструменты, модели и темы с возможностью поиска и фильтрации.
Поиск и фильтрация статей
Маркетинг и ростКонцепция
Market Segmentation: What It Is and How It Works
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
10 окт. 2026 г.СтратегияФреймворк
PESTEL Analysis: How to Examine External Business Factors
PESTEL analysis helps a business examine six groups of external factors that may affect its decisions, risks, and opportunities.
20 сент. 2026 г.Маркетинг и ростФреймворк
The 4Ps of Marketing: Product, Price, Place and Promotion
The 4Ps organize four decisions behind an offer: what you sell, what customers pay, where they buy it, and how they hear about it.
15 сент. 2026 г.СтратегияИнструмент
TAM, SAM and SOM: A Simple Guide to Market Size
TAM, SAM and SOM turn a broad market claim into three clearer estimates: total demand, the market you can serve, and the share you can realistically capture.
14 сент. 2026 г.СтратегияФреймворк
BCG Matrix: Stars, Cash Cows, Question Marks and Dogs
The BCG Matrix helps a company compare products or business units using market growth and relative market share. This beginner guide explains the two axes, four quadrants, calculation and limitations.
8 сент. 2026 г.Маркетинг и ростКонцепция
Ideal Customer Profile (ICP): What It Is and How to Create One
An Ideal Customer Profile describes the organizations most likely to gain value from an offer and be commercially sustainable to serve.
6 сент. 2026 г.Маркетинг и ростКонцепция
Brand Positioning: What It Is and How to Define It
Brand positioning defines how a brand should be understood by a specific audience relative to relevant alternatives.
6 сент. 2026 г.СтратегияФреймворк
VRIO Framework: How to Evaluate Strategic Resources
A beginner-friendly guide to using VRIO to evaluate resources and capabilities and understand their potential competitive impact.
5 сент. 2026 г.