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Business knowledge hub
The hub to understand the language of business.
The Business Doer brings the essentials of business into one hub. Anyone curious can find concepts, strategies, business cases, and types of analysis explained clearly, without assuming your experience.
What you'll find
Clear definitions, context, and applications.
Our goal is to put business knowledge within everyone's reach: a library that organizes theory, adds context, and points to where to go deeper.
- ✔ Key concepts explained in plain language
- ✔ Strategies, frameworks, and decisions summarized
- ✔ Everything from strategy to execution in one place
- ✔ References to keep digging
Featured articles
Curated articles so you speak the language of business.
Business areas
From the funnel to the boardroom.
Marketing & Growth
Concepts like CAC, LTV, share of voice, or incrementality translated into practical language.
Finance & Strategy
How to understand valuation, cap tables, scenarios, and sensitivity without drowning in spreadsheets.
Sales & Revenue Operations
Definitions for pipeline coverage, win rate, deal desk, and the team's key roles.
Productivity & Operations
Glossary for OKRs, SLAs, internal NPS, and rituals that keep the organization aligned.
People & HR
Foundations on hiring, org design, performance, and rituals to build healthy teams.
Product & Technology
How in-house teams ship: discovery, delivery, technical debt, and product operations.
Project Management
Scoping, prioritization, risk tracking, and stakeholder updates to keep projects on track.
Legal & Compliance
Basics on contracts, data privacy, risk mitigation, and governance for growing companies.