Articles
Practical frameworks, tools and models to help you make better business decisions.
Marketing & GrowthConcept
A target market is the customer group a business chooses to focus on. This beginner guide explains how to define that group, what evidence to use, how specific it should be, and how it differs from a market segment or Ideal Customer Profile.
Oct 12, 2026Marketing & GrowthConcept
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
Oct 10, 2026Product & InnovationTool
A minimum viable product is not a cheap or unfinished final product. It is the simplest usable version that helps a business test an important assumption with real customers.
Oct 7, 2026Product & InnovationFramework
Design thinking helps teams understand people, frame the right problem, explore options, prototype quickly and learn through testing. This beginner guide explains the five common modes without treating them as a rigid sequence.
Oct 6, 2026Marketing & GrowthFramework
BANT helps salespeople qualify leads by checking four basic factors: Budget, Authority, Need and Timeline. This guide explains each one with a simple example.
Sep 9, 2026Marketing & GrowthConcept
An Ideal Customer Profile describes the organizations most likely to gain value from an offer and be commercially sustainable to serve.
Sep 6, 2026