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Ansoff Matrix: Four Basic Strategies for Business Growth
The Ansoff Matrix organizes growth choices into four strategies: market penetration, market development, product development and diversification.
Oct 13, 2026Articles
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Marketing & GrowthConcept
Market Segmentation: What It Is and How It Works
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
Oct 10, 2026StrategyFramework
PESTEL Analysis: How to Examine External Business Factors
PESTEL analysis helps a business examine six groups of external factors that may affect its decisions, risks, and opportunities.
Sep 20, 2026Marketing & GrowthFramework
The 4Ps of Marketing: Product, Price, Place and Promotion
The 4Ps organize four decisions behind an offer: what you sell, what customers pay, where they buy it, and how they hear about it.
Sep 15, 2026StrategyTool
TAM, SAM and SOM: A Simple Guide to Market Size
TAM, SAM and SOM turn a broad market claim into three clearer estimates: total demand, the market you can serve, and the share you can realistically capture.
Sep 14, 2026StrategyFramework
BCG Matrix: Stars, Cash Cows, Question Marks and Dogs
The BCG Matrix helps a company compare products or business units using market growth and relative market share. This beginner guide explains the two axes, four quadrants, calculation and limitations.
Sep 8, 2026Marketing & GrowthConcept
Ideal Customer Profile (ICP): What It Is and How to Create One
An Ideal Customer Profile describes the organizations most likely to gain value from an offer and be commercially sustainable to serve.
Sep 6, 2026Marketing & GrowthConcept
Brand Positioning: What It Is and How to Define It
Brand positioning defines how a brand should be understood by a specific audience relative to relevant alternatives.
Sep 6, 2026StrategyFramework
VRIO Framework: How to Evaluate Strategic Resources
A beginner-friendly guide to using VRIO to evaluate resources and capabilities and understand their potential competitive impact.
Sep 5, 2026