StrategyFramework
Ansoff Matrix: Four Basic Strategies for Business Growth
The Ansoff Matrix organizes growth choices into four strategies: market penetration, market development, product development and diversification.
Oct 13, 2026Articles
Explore
Practical frameworks, tools and models to help you make better business decisions.
Search and filter articles
StrategyFramework
PESTEL Analysis: How to Examine External Business Factors
PESTEL analysis helps a business examine six groups of external factors that may affect its decisions, risks, and opportunities.
Sep 20, 2026StrategyTool
TAM, SAM and SOM: A Simple Guide to Market Size
TAM, SAM and SOM turn a broad market claim into three clearer estimates: total demand, the market you can serve, and the share you can realistically capture.
Sep 14, 2026StrategyFramework
BCG Matrix: Stars, Cash Cows, Question Marks and Dogs
The BCG Matrix helps a company compare products or business units using market growth and relative market share. This beginner guide explains the two axes, four quadrants, calculation and limitations.
Sep 8, 2026StrategyFramework
VRIO Framework: How to Evaluate Strategic Resources
A beginner-friendly guide to using VRIO to evaluate resources and capabilities and understand their potential competitive impact.
Sep 5, 2026