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Acquisition client, marque, canaux, fidélisation et croissance évolutive.
Marketing et croissanceConcept
A target market is the customer group a business chooses to focus on. This beginner guide explains how to define that group, what evidence to use, how specific it should be, and how it differs from a market segment or Ideal Customer Profile.
12 oct. 2026Marketing et croissanceConcept
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
10 oct. 2026Marketing et croissanceOutil
A sales funnel shows how a large group of potential customers narrows as people move from initial interest to purchase.
1 oct. 2026Marketing et croissanceCadre
The 4Ps organize four decisions behind an offer: what you sell, what customers pay, where they buy it, and how they hear about it.
15 sept. 2026Marketing et croissanceCadre
The AARRR framework organizes growth around five measurable stages: Acquisition, Activation, Retention, Referral and Revenue. This guide shows how to define each stage, calculate useful conversion rates and diagnose one growth bottleneck without relying on vanity metrics.
11 sept. 2026Marketing et croissanceConcept
Average deal size shows the typical monetary value of a won sale. Learn the formula, choose a consistent value basis and interpret the result without letting one unusually large deal mislead you.
11 sept. 2026Marketing et croissanceCadre
The AIDA model organizes a persuasive message into four stages: Attention, Interest, Desire and Action. This beginner guide explains each stage with a simple example.
9 sept. 2026Marketing et croissanceCadre
BANT helps salespeople qualify leads by checking four basic factors: Budget, Authority, Need and Timeline. This guide explains each one with a simple example.
9 sept. 2026Marketing et croissanceOutil
A sales pipeline shows every active opportunity, its current stage, and the next action required. This guide explains how to build and maintain one.
8 sept. 2026Marketing et croissanceConcept
An Ideal Customer Profile describes the organizations most likely to gain value from an offer and be commercially sustainable to serve.
6 sept. 2026Marketing et croissanceConcept
Brand positioning defines how a brand should be understood by a specific audience relative to relevant alternatives.
6 sept. 2026Marketing et croissanceCadre
The 7Ps help a business align its offer, price, access, communication, people, delivery process, and visible proof around one customer promise.
6 sept. 2026